University Cities | Madison, WI
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Seemingly purpose-built for the 21st Century knowledge economy.

MADISON, WISCONSIN

HOME OF THE UNIVERSITY OF WISCONSIN

Discovering A New Type of City…

University Cities share a singular DNA that produces a constellation of magical effects: highly educated populations, innovative economies with high rates of entrepreneurship, outsized arts and culture sectors, and large nonprofit sectors that indicate a vibrant civil society. These traits mirror the large, coastal cities, but they happen in mid-sized cities with low unemployment, low-cost living, and extremely low violent crime rates.

These Six Cities…

If one were designing a city from scratch for success in the 21st Century – where educated talent is to the knowledge economy what rivers and ports were to the 20th Century manufacturing economy – then it might look like a University City.

The six cities that have major research universities in their urban cores, have metropolitan populations between 250,000 and one million, and have more than 10 percent of their populations consisting of students, are: Ann Arbor, Durham Chapel-Hill, Fort Collins, Lexington, Lincoln, and Madison.

Seemingly purpose-built for the 21st Century knowledge economy.

Madison is a new species of city

Madison has the advantages of the big coastal cities…

FULL OF EDUCATED TALENT…

70% GREATER THAN THE NATIONAL AVERAGE
PERCENT OF POPULATION WITH BACHELORS DEGREE OR ABOVE 2016
Source: 2016 Census Bureau

UNIVERSITY CITIES0%

Madison, WI0%
Cities of the same size0%
Large Metros0%
National Average0%

HIGHLY ENTREPREN-

EURIAL…

BUSINESS STARTS PER 100,000 2014
23% GREATER THAN THE SIMILARLY SIZED CITIES
Source: 2014 Census Bureau

UNIVERSITY CITIES - Business Starts per 100,0000%

Madison, WI0%
Cities of the same size0%
Large Metros0%
National Average0%

ECONOMICALLY INNOVATIVE…

GDP GROWTH 2009-2016
17% GREATER THAN THE SIMILARLY SIZED CITIES

 

Source: 2016 U.S. Bureau of Economic Analysis

UNIVERSITY CITIES - GDP Growth (%) 2009-20160%

Madison, WI0%
Cities of the same size0%
Large Metros0%
National Average0%

AND HAVE OUTSIZED ARTS & CULTURE SECTORS… 

ARTS AND CULTURAL INSTITUTIONS PER 100,000 2016
44% GREATER THAN SIMILARLY SIZED CITIES
Source: 2016 Census Bureau

UNIVERSITY CITIES - Arts and Cultural Institutions per 100,0000%

Madison, WI0%
Cities of the same size0%
Large Metros0%

BY THE NUMBERS

These traits mirror the large, coastal cities, but they happen in mid-sized cities with low unemployment, low-cost living, and extremely low violent crime rates.
233,209 RESIDENTS

These cities have outgrown their college-town status and created dynamic economies around the major research universities in the urban core.

43,389 STUDENTS

These cities have outgrown their college-town status and created dynamic economies around the major research universities in the urban core.

FOUNDED IN 1854

These cities have outgrown their college-town status and created dynamic economies around the major research universities in the urban core.

What Is A University City

These cities have outgrown their college-town status and created dynamic economies around the major research universities in the urban core.

LEXINGTON, KY

LEXINGTON, KY

ANN ARBOR, MI

ANN ARBOR, MI

UNIVERSITY OF MICHIGAN

DURHAM, NC

DURHAM, NC

UNIVERSITY OF NORTH CAROLINA

FORT COLLINS, CO

FORT COLLINS, CO

COLORADO STATE UNIVERSITY

LINCOLN, NE

LINCOLN, NE

UNIVERSITY OF NEBRASKA